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Market Research

Take a deeper dive into the Northwest market for heat pump water heaters, so you can better anticipate customer needs and sales opportunities.

Market Characterization Report

This report characterizes both the supply and demand sides of the Northwest water heater market. The study highlights current trends in that market, based on an extensive online bulletin board and a quantitative survey designed to gather insights from purchasers of water heaters, as well as in-depth interviews with the supply chain. This report serves as an update to the previous Water Heater Market Update conducted in 2011.

Market Progress Indicator #3

The Northwest Energy Efficiency Alliance (NEEA) contracted with Cadeo and Research Into Action (the team) in October 2016 to complete the third Market Progress Evaluation Report (MPER) of its Heat Pump Water Heater (HPWH) Initiative. The overarching goal of the initiative is to create a federal standard for electric water heaters greater than 45 gallons to have a coefficient of performance (COP) of 2.0 or better.

Consumer Messaging

This report summarizes the findings from the Ductless Heat Pump (DHP) and Heat Pump Water Heater (HPWH) message testing study conducted by ILLUME Advising LLC on behalf of the Northwest Energy Efficiency Alliance (NEEA).